In this post, I’ll teach you how to get blog sponsors. I will cover this topic in-depth and share all my strategies and techniques. 

You have probably been working on your blog for a while, and you’re ready to start making money from it.

Even if you did not start your blog with the intention of making money from it, it’s just nice to be able to generate some revenue from doing what you hopefully love to do, i.e., writing on your blog.

When I initially started online, I had no idea that companies would pay me to write about their products and services. It was quite a foreign concept to me. I used to believe that the only way I could generate money from my blog was to place banner advertising on the sidebar. 

I remember reading an article where someone had gotten paid to publish a post, and I was pleasantly surprised that companies would pay you to write a piece of content about their product. It seems so obvious now that they would do that, but it just goes to show that you don’t need to know everything about everything to be successful. 

You can monetize your blog in a variety of ways. You are only limited by your creativity, and that’s the beauty of having a blog. It’s not just a blog, it’s a platform that you are building.

An informative article on your blog can be more valuable than gold. If you take the time to do the research and provide great tips to your readers, it won’t be hard to find sponsors. If you regularly create content every week that is filled with wonderful tips, in-depth product reviews, and information that your audience finds useful, advertisers will be knocking down your doors to sell ads directly on your website.

It doesn’t matter if you are a new blogger or if you’ve been blogging for years. If you have an engaged audience and a loyal following for your blog, it’s a no-brainer that it’s just a matter of time before you are contacted directly by a potential advertiser who wants to pay you.

In this post, I’m specifically going to focus on how you can attract blog sponsorships. Keep in mind, though, that there are so many other ways you can make money from your blog.

Blog sponsorships can be a fun way to make money from your blog. Depending on the industry and niche you’re in, a sponsorship can be as simple as you writing a blog post and getting paid for it, to you flying first class to the headquarters of the brand you’re working with and collaborating with their team.

Whatever industry you’re in, a blog sponsorship is a fantastic way to supplement your income from your blog, and it can be quite profitable for both you and the sponsor. And that’s really the key to a good sponsorship. It needs to be a win-win. Everybody needs to be happy with what they’re getting out of it. 

We’ll go through the steps of identifying possible sponsors, contacting them, and negotiating an agreement that benefits both sides. So let’s get this party started, and dive deep into the world of blog sponsors and how to generate massive revenue from your blog.

So How Does One Really Get Blog Sponsors?

Do you know what’s interesting? People think the #1 source of revenue for a blog is revenue from display ads, but most of the time it’s either sponsored posts or affiliate marketing.

When you’re just getting started, it’s important to focus on your blog, your branding, the look and feel of your site, content structure, the user experience, and most of all, your writing.

The content that you post on your website will be the ultimate determining factor for a brand’s decision on whether they want to work with you or not.

Getting brands to work with you and sponsoring posts on your website can be a great way to generate income from your blog. You just need to get the first sponsorship to get the ball rolling.

Sometimes, it’s easier if the niche your blog is in is a large niche. However, even if the industry or niche you’re in isn’t huge, you can often find sponsors willing to work with your website and the platform it has to offer. It might be hard to find interested sponsors at first, but it’s not impossible. I got my first sponsor shortly after starting my blog, so you can too. It just takes a little bit of work.

Being proactive is the key. If you don’t take action and proactively reach out to potential sponsors, you will not get any traction when it comes to monetizing your blog. 

I know that some of you are probably not sure about what you will say when you reach out. If that’s the case, that’s OK. You don’t need to know everything you’re going to say when you contact potential sponsors, but you need to start figuring it out.

You need to create a value proposition and think deeply about what it is that you are bringing to the table. What can you do for the brand? How will you add value to them, and will they come back to work with you?

The Secret to Attracting Blog Sponsorships

There is a secret in the world of blogging, and I’m going to let you in on it. Ssshhh, ok so the secret is, if you want to attract blog sponsorships, you need to build your blog to the point where your competitors and the brands in your space can’t ignore you. 

Make your blog so influential and authoritative in your niche that you show up everywhere. This will attract sponsors to you, instead of you ever reaching out to your sponsors. The method for attracting sponsors for your blog works 100% of the time. 

In the meantime, you can work on a professional media kit, and design a process that makes it extremely easy for brands to work with you. When a brand finds you and reaches out to you, you will come across as the consummate professional that you are, and you will have everything ready for your sponsor.

If you don’t think you want to wait, you can just reach out to companies with whom you’d want to work and pitch them a sponsored story that you can craft for their brand. Just remember, if you can add value to them, they’ll be willing to pay for it. 

You’ll be earning money for writing sponsored posts on your blog before you realize it. As we go deeper into this post, we’ll go through sponsored blog articles in-depth, covering what they are and how they might benefit you. After that, I’ll discuss how you can navigate the world of sponsored blog posts.

What Is a Sponsored Blog Article? An Introduction to Sponsored Blog Posts

When a business pays you to write on your own blog, this is referred to as a “sponsored blog post.” They use this to introduce their products and services to your audience. Sometimes, companies will just want to create brand awareness, and other times, they will want you to promote a specific product to increase sales.

As a blogger and content creator, you have a platform that may be quite beneficial to those who have an interesting product and want to target your followers because the demographics of your audience are exactly their target market.

Often, a blog sponsorship for the purpose of brand awareness or sales in exchange for publishing a post about a brand is a one-time deal. Given that this is not a recurring revenue stream, it is vital to provide considerable value to the brand and develop the relationship.

Writing an extremely informative post with unique content, stunning images, illustrations, and perfect content structure may be quite valuable to both your readers and your blogging business, as well as to the sponsor.

These blog-sponsored pieces might include product evaluations, recommendations, or company-related material with connections to specialized landing pages. Typically, you will generate the content (or hire a writer to do so); however, it may be given to you. They are not, in any event, intended to be advertisements, and you should never view them through that lens.

Your priority should always be your reader and what’s going to bring the most value to them. Then you find a way to weave in the sponsor’s message and make that the icing on the cake. They are intended to be instructive and valuable to your intended audience.

The History of Sponsored Posts

An example of a blog sponsorship is when a blog owner writes on behalf of a company to get their information, product, or service in front of their audience. For more than a century, radio soap operas have used this method of advertising to get people to buy things.

In the same way that podcasts are today, radio stations set up programs that told stories. We listen to a lot of “true crime” shows on podcast networks these days, and the radio stations were the equivalent of the podcasts we subscribe to.

Nevertheless, because it was expensive to make this kind of material, radio stations tried to get money from companies that made home goods. Procter & Gamble was the first company to do this, and because they sold their laundry detergent during these radio shows, they were called “soap operas.”

When Technorati came out with its blog search engine in the early 2000s, it marked a big change in the way blogs worked. In that year, Heather B. Armstrong was fired from her job for writing about her coworkers on a blog. We have come a long way since then, but even back then some bloggers were making money with their blogs, and it’s the same today too.

Pressflex.com created Blogads in August 2002 to make it simpler and easier for bloggers to generate money from their blogs. A little more than a year later, Google launched AdSense, which made it convenient to match blogs with appropriate adverts provided the blog’s owner agreed to put ads on their website. And the rest is history. We all know how AdSense has become an integral part of the Google offering.

The ability to advertise on blogs was a significant milestone for writers since it provided the possibility to monetize their work. It paved the way for large businesses to sponsor blogs and provide free products in return for endorsements or reviews. Slowly, blogging started to become a business, and a tiny fraction of bloggers would be relying on what was formerly a pastime as their principal source of income.

A sponsored blog post may take numerous shapes in today’s blogosphere. Finally, the company must choose what would work best with their marketing approach, and you, as the blog owner, must determine whether or not it fits with the brand and platform you have developed with your blog. If both the parties agree, there is an opportunity to work together on a sponsorship deal. Some of the many forms of sponsored content are listed below.

The different types of sponsored content are:

1. The Simple Sponsored Blog Post Written by the Brand
2. The Simple Sponsored Blog Post Written by You
3. The Sponsored Link
4. The Sponsored Review
5. The Sponsored Offer Summary or Giveaway
6. The Sponsored Roundup
7. The Sponsored Announcement
8. The Sponsored Social Media Post

The Simple Sponsored Blog Post Written by the Brand

The company sponsoring the post can give you a post that’s already been written by their marketing team for you to publish on your blog. In this type of sponsored deal, it is up to you how you want to structure the deal. Whether you want to be able to edit the post once it’s been submitted to you or not.

The Simple Sponsored Blog Post Written by You

The second type of sponsorship deal is where you write the entire post based on data provided to you by the company that is sponsoring the post.

The Sponsored Link

The next type of sponsorship deal is where the company wants you to simply link back to their site. Maybe you already have a post on your website that is suitable for this type of sponsorship deal, and the brand simply wants you to add a link to their product in the post.

The Sponsored Review

The fourth type of paid post is a product review that the brand wants you to post on your blog. They could give you guidelines for the content, or you could write your review. It entirely depends on how you want to structure the deal.

The Sponsored Offer Summary or Giveaway

The next one is a product giveaway or a summary of the brand’s product or offer. This is very simple, and in this case, you will most likely get all the content from the brand since they will want to control how the summary is drafted.

The Sponsored Roundup

This type of post is when you write a list post and include the sponsor in the list. For example, maybe you write a post on the five best auto insurance providers. An insurance company might reach out to you and want to pay you to be mentioned in that list.

The Sponsored Announcement

This is when a company has a major announcement to make. Maybe they are launching a new product or they acquired one of their competitors, they want the word to get out, and they want to use your blog to get the word out to your audience. In this case, they will pay you for a sponsored announcement.

The Sponsored Social Media Post

A brand could reach out to your to also sponsor your social media messages, images on your blog, infographics, videos, and more.

The Advantages and Disadvantages of Sponsored Posts

You Will Increase Revenue for Your Blog

Typically, one of your primary objectives when starting a blog is to earn money. Even if revenue isn’t the primary reason you began your blog, the fact that you’re earning money from it is a benefit. Sponsored articles are a straightforward method of monetizing your site. It can be a fun process, and in the bargain, you form strong business relationships with partners that could last a lifetime.

It’s a Lot to Manage if You’re Just One Person. But Hey, Work Is Good

If you have taken the time to develop processes in your business, or if you have a team of writers, then this shouldn’t even be a concern to you. It probably won’t add much administrative work to your plate.

However, if you are a solo writer and you’re running your blog as a hobby, adding sponsored posts might create more work for you. There’s the editing, style guide, and backlinking you’ve got to check. You’ve got to check for duplicate content, plagiarism, and more.

It can seem overwhelming if you’re not used to it, even if you’re making the big bucks from your sponsors. The thing is, you need to make sure you can deliver. If you can’t deliver, your reputation as a publisher and partner will take a hit, and that’s pretty hard to reverse. That’s why developing your processes before you do anything else is so important.

Your Blog Is Growing, and That’s a Good Sign

Being engaged by a brand or corporation to promote to your audience indicates that your site is doing something well. You’ve established yourself as the go-to expert and thought leader in your industry or specialty, and the company is interested in partnering with you! That may be a wonderful feeling. This is a positive thing and a sign that you are heading in the right direction with your blog.

Your Blog Already Has a Lot of Advertising on It

If sponsored posts become your ninth or tenth way of monetizing your blog, you might want to hold off on accepting them at that moment. It’s all up to you, but you need to think about the user experience for your readers, and how the new sponsored content is going to affect it. You also need to make sure you’re delivering value to the sponsor. So, keep those things in mind.

Sponsored content is amazing and it can bring in a lot of revenue for a website. However, the more ads and sponsored content you have on a page, the more your core message is diluted. It becomes more about the ads than anything else, and this could be off-putting for many readers.

Here’s an example of a site with quite a bit of advertising on it. There are more ads in the middle of the page that you can’t see in the image. And that does not include pop-up ads on the site. The question is, how does the advertising affect the user experience? Does it make the reader want to spend more time on the site? Is there a better way to monetize than shove a bunch of ads in the reader’s face?

There is nothing worse than visiting a website that has affiliate links, advertisements in the sidebar, advertisements in the center of each article, and advertisements at the bottom. It detracts from your message and erodes readers’ confidence in your brand.

Now that you understand what a paid post is and why you should consider them for your site, let’s look at the preparation necessary for sponsored articles. You’ll need to do some preliminary work before you can begin accepting sponsored articles on your site.

The Checklist Before You Get Started With Sponsored Content

Sponsors prefer to partner with a blog that has a lengthy history of publishing, a healthy and engaged readership, and content that is relevant to their goods or services.

While it would be ideal to begin receiving sponsorships with a fresh blog, the reality is that it might take a little time before things take off in terms of receiving requests for sponsorships.

What Do Sponsors Look For? And How Do You Attract Sponsors?

Blog Traffic:

You should have a consistent flow of visitors to your blog that increases month after month. You could describe the online marketing tactics you use to accomplish this, as well as your marketing objectives for the year. The sponsor wants to make sure that you have a blog that is gaining popularity since they’re investing in your blog by doing a sponsored post. 

You need to show a company how well your blog is doing and how it’s growing. If your blog’s traffic is poor, check out my advice on how to increase blog traffic. You can also get in touch if you have any specific questions about increasing blog traffic, and I can try to help you.

Social Media Stats:

Your blog’s social media accounts must have a sizable number of engaged followers. Engagement is more crucial than the number of followers. As the blog owner, you should participate in the discussions people have about your site and business, encouraging them to keep chatting on social media and keeping them engaged in the conversation.

Your Domain Authority or DA:

While Domain Authority is not the end-all and be-all measure for sponsors, it does reflect how well-respected your site is, indicating you have a lot of high-quality backlinks. A potential sponsor might be more likely to buy a sponsorship post because a high domain authority indicates that the sponsored content will appear high in the organic search engine rankings. Blogs with DA ratings of 35 or more have a better chance of getting interesting brands reaching out for sponsored content opportunities.

Effective UX and Strong Site Structure:

An easy-to-use site structure indicates a well-organized and well-managed blog. It also makes it simpler for search engines to index, which means it has a higher chance of ranking well with them.

Companies that are interested in sponsoring content will look closely at how well your site is structured and whether or not the look and feel matches their brand. It’s always best to keep your site design clean with well-crafted user interfaces and a user experience you have spent time thinking about in great detail.

So, here’s the big question that most blog owners have: how much do blog sponsors pay?

How Much Should You Charge for Sponsored Posts?

There are a lot of things that play into the answer to that question. It all depends on the industry and niche you’re in. How much competition there is, how much money brands spend on marketing, how popular your blog site is, and so much more.

If you want to charge for sponsored blog posts, you can figure out how much to charge. You just need to keep a few different variables in mind.

The first thing you could do is look at your competitors to see if they’re doing sponsored content and how much they’re charging brands. You can look for a “sponsor” page or “advertise with us” page on their website.

If you can’t find their prices online, you can also reach out to them directly and ask. What other bloggers charge for sponsored posts can help you figure out how much you should charge for your own. You could also just come up with a number that you’re comfortable with, even if it’s a little less than the going market rate. But, I personally think it’s just good business sense to find out what the competitors are doing so that you’re more aware of your market. Once you have the data, you can make a well-informed decision.

You can also contact your network on LinkedIn or ask around in groups or forums. Usually, when someone asks a direct question, people are willing to help. The best place to ask would be in a forum.

You can look at the websites of advertising agencies to see if they offer sponsored posts as part of their service. If they do, think about emailing them to see if they’d like to talk to you about blogging. You can also ask them for a price range.

As I said earlier, your sponsored post rates will depend on a lot of things about your website and the post itself. You may want to think about having two rates after you figure out a price range.

1. You should figure out a rate for when you write a post for a company based on the guidelines they give you.

2. You should figure out a rate for when the company writes a post based on your guidelines and gives it to you to post.

In the case where you write the entire post, the fee should be a little higher than if your sponsor wrote the post. You’ll want to get paid for both your time and exposure to your audience.

Setting a price range for sponsored posts can be a little tricky. There are no hard and fast rules, and you need to figure out what works for you and the brand that wants to sponsor your blog. You’ll just have to start by picking a number and going from there.

How to Get Blog Sponsors (6 Key Tips)

We know by now that sponsored posts are a reliable way to increase blog revenue. However, it seems like many blog owners don’t know exactly how to go about getting sponsors to sponsor their blog posts. Below are six things you must do before you are ready to get sponsors to contact you about potentially sponsoring content on your blog.

1. Sponsor Page and Media Kit Page

A simple way to get companies to pay you to write sponsored blog posts is to put a page on your website that says, “We’d love to hear from you.” or “Sponsor” or “Advertise”. This is an easy way to let brands know that you’re open to getting paid to write about them.

If someone wants to work with you, you can offer them a media kit to help them decide. The media kit will have all the information they need. This also makes your job easier. If someone is interested, you can just email the media kit to them. Below is a lit of things you will want to have in your media kit.

1. The Name and Branding of Your Blog
2. The Website Name
3. The Blog Background
4. Social Media Stats
5. Monthly Pageviews
6. Audience Demographics

If you have a professional media kit, it shows that you’re serious about getting sponsors. Think of it as an introduction to you and your blog — the platform you have built. Keep it interesting and filled with a lot of facts and data that will help your sponsor make a decision.

2. Attract Sponsors With Top-Notch Content

The heart of your blog is good, interesting content. Through this, you can get more readers and followers to come to your website through organic search and marketing. What’s more, if you write enough good content, you can grow your audience and your platform, and brands may start to pay attention, too.

Your content needs to be valuable to your audience if you want them to keep coming back to your website. You can create valuable content by understanding the pain points of your readers. This requires obsessive attention to detail and a focus on your readers. The content you create should be interesting, shareable, and have a lot of links to other great resources internally as well as from outside your website.

However, before you can get sponsors, you might need to build up a group of people who are advocates of your blog and who see you as an expert in your field. Once you have a following and are seen as an expert, you can start reaching out to brands for sponsored blog posts. This will take some time, and patience is the key to it.

3. Find Companies and Pitch Ideas

You may want to start pitching ideas to brands in your field after you’ve set up a sponsor page, a media kit, and your blog is full of great content. There are links on many websites where you can get in touch with the company and tell them about your idea.

A good way to start is with things you already use and like. It might be worth reaching out to the company with a proposal for a sponsored post if there’s one you like and think your readers would like to read about. You have the freedom to be as creative as you want. You are in control and you can craft ideas for brands and pitch them.

Some people have even made money by talking about good brands on social media. If the company sees your posts, they might reach out to you to see if you’d like to work together. When it comes to getting companies to pay attention to you, you need to think outside the box.

4. Who Is Sponsoring Your Competitors?

You can also check out your competition’s blogs and see who is sponsoring their content. Most likely, if they want to work with your competition, they may also want to have a few ads put on your site at the same time. If you have taken the time to work on your site and completed all the steps I mentioned above, then you’re ready to reach out to them.

If you’re in a small niche, this strategy could work really well. Sponsorship opportunities in a small niche may be limited, and there may not be a lot of people in your niche who are creating quality content. So, a company may want to reach a wider audience if this is the case. They may want to sponsor a post on your blog.

5. Google Adsense Sponsorship Hack

Running Google AdSense ads will help you figure out what kinds of brands are interested in your site. You’ll see this easily. This is a good way to find more brands to pitch your sponsored post ideas to, and it works.

Let’s say your blog is about health and fitness, and you have AdSense running on your blog. If you see that a specific nutrition brand is advertising on your blog via AdSense, you know you can reach out directly to them and ask if they would be interested in doing a sponsored post. They are already advertising on your site via AdSense, so why not reach out to them and see if they want to advertise directly on your website? This is a reliable way to figure out who might be interested in doing a sponsored post on your blog. 

Maintain a list of these brands, and use some type of CRM tool when you send them a pitch. Make sure to tell them who you are, what your site is about, and how you want to work with them. Here, your media kit is almost certain to come into play. It is not a guaranteed sale, but this approach will give the company the information they need to make a decision, and you’ll be able to start the relationship off on a good foot as well.

6. Nurture Relationships With Sponsors

Finally, one of the most effective ways to establish sustainable revenue with your blog is to work with the same brands frequently. If you keep in touch with the contacts you make and nurture the business relationship, the companies that worked with you in the past will be more likely to hire you to write sponsored blog posts in the future.

So, this should serve as an incentive to produce your finest work. Be a professional and hold yourself to the highest standards. The more powerful your sponsored posts are, the more likely they are to succeed for both you and the business that is sponsoring the post, increasing the likelihood of favorable word of mouth. 

The blogging world is small, and soon you will find that everyone seems to know everyone. It pays to maintain good relationships, and more than that, it’s just nice to be someone who does great work and is easy to work with.

Maintaining relationships requires being polite and professional, communicating openly, and maintaining a favorable attitude towards their business initiatives. Additionally, it helps to do precisely what you say you will do—that is, to demonstrate integrity and accountability for your job—and to adhere to your deadlines.

Consider This Before You Accept Sponsored Posts

When a sponsor wants to work with you, you should think about a few things as part of your process. If you’re not careful with this, or if you don’t handle this the right way, potential sponsors may not want to sponsor your blog in the future, or they might pay you less money. This could hurt your blog’s reputation and make sponsors less willing to collaborate with you.

It also hurts your reputation because your readers won’t be interested in what you write. People will think you’re just publishing it for the money, not because you thought it was important.

It’s important to remember that when you write a sponsored post for your blog, it stays on your blog. Because your readers are going to read this, you can’t just delete it because you don’t like how the deal was structured. So, it’s important to have a process and make sure that the process works for you just as much as it works for the sponsor.

The content you put on your blog should add value to the lives of the people who read it. What should you look for in a sponsorship partner? And what are some important things you should think about before you accept sponsored posts?

Does Your Blog and Audience Fit the Sponsor?

Sponsors are a good fit for your blog if their product or service is related to your niche, topic, or market. For example, if you own a gardening blog, you’re not going to publish a sponsored post from a knitting company. Choose a company that provides a gardening product or service.

The main thing to remember about sponsored posts is that they’re most engaged when the sponsor already targets your blog’s core audience with their products and the post discusses topics that align with your brand. When done well, any mention of the sponsor’s brand feels like a natural fit rather than a blatant ad.

Readers should come away from the sponsored post feeling like they’ve learned something new. This makes your blog more credible, memorable, and trustworthy. 

Some blogging experts will tell you to “never” accept sponsored posts since it’ll “ruin” your blog. But that’s not true. As long as you include the sponsored content truthfully and ensure it delivers value to your readers, it shouldn’t matter. There is an art and science to making sponsored posts blend in so that they don’t feel burdensome to the reader.

A Sponsor’s Search Engine Ranking

As soon as you post a link on your blog, Google is going to crawl the link and put it in the Google search index. All of the links you put on your blog will be indexed by Google, and this affects how Google treats your site. Do not post links for money. Google doesn’t want people to do this!

They do this for a reason. People pay you to put “Dofollow” links on your site because they want to fool the Google algorithm. Google doesn’t like it when you do that.

Because Google doesn’t want people to pay for links. You should add the “Nofollow” attribute to all links in your sponsored posts to avoid, and penalties from Google. In this case, this tells Google to not show these links in the search results and not penalize your domain or pages for them.

People who write on a WordPress blog can do this in two different ways. You can add each link manually using HTML code, or you can use a WordPress plugin that does it automatically.

You can also use a WordPress SEO plugin, like All in One SEO, to make these changes to your site. All in One SEO makes it easy to control the links on your blog, both internal and external.

Some sponsors might assume that they will get a “DoFollow” link with the sponsored blog post, so they might be slightly surprised when they see that the link is a “NoFollow” link. You’ll need to tell your sponsors about this so they can decide if they’re OK with it. 99% of the time, they are fine with this, but just let them know that you never put “Dofollow” links on your blog.

Most businesses already know and understand this. Also, the main reason they sponsor content is to get their brand in front of more people, not to get “DoFollow” links.

They’ll take any extra SEO points they get from it, but it isn’t their main goal. It’s a good idea to watch out for people who are very strict about not adding the “Nofollow” attribute to their sponsored posts. If they insist, you might not want to work with them.

Keep Track of How Many Sponsored Posts You Publish

Keeping track of how many sponsored posts you publish each month is a good practice. When you do write a sponsored post, it shows that you believe in the product or service so much that you wanted to spread the word about it.

Is there a publishing schedule that the blogging pros use? Well, it’s up to you and your readers. You have a certain cadence of how you post on your blog, so I suggest sticking to it.

You could publish one sponsored post every month. You could publish once after every few posts of yours. You could also spread out the posts in each of your blog’s categories. For example, if you run a gardening blog, you could publish one under “products,” one under “reviews,” and another under a different category. Just keep in mind though, only accept sponsored posts that fit into a single category. You don’t want to post one sponsored post in multiple categories. Make sure you communicate that with the brand as well.

Your readers know when a blog post is sponsored even if you don’t tell them. They can just tell by the post. This won’t be off-putting to them as long as you present it subtly. They understand you need to make some money from your blog for all the time and effort you put into it.

Sponsored posts may be strange at first and you may feel like you’re not too happy about it, since you were paid for the post and your main message was diluted in some way. But don’t let this affect you. It’s okay to post a sponsored post now and then.

You can just test and see what works for your blog and your audience. If something isn’t working out the way you thought it would, just make small adjustments as you move forward.

Make sure you don’t upset your readers by posting too many sponsored articles. Your readers will expect you to keep up the old posting schedule, whatever that may be, so keep that in mind when you take on sponsored posts.

There’s a trust you’ve built up with your reader. You don’t want to break it. Besides, they’ll let you know if you post too many sponsored posts. The number of people who visit your site will go down, and they’ll stop talking to you in the comments. Keep writing high-quality, real content, and your readers will keep coming back to your blog over and over again.

Okay, we’ve talked about all the things to think about and things to watch out for when you write sponsored posts. Here’s how you can start getting paid to write sponsored posts for your blog.

How to Get Started With Sponsored Posts (Step-By-Step Guide)

Here are 6 easy steps you can use to get started with the process of getting sponsored posts on your blog.

Step 1. Refine the User Experience of Your Site

Before you create a campaign to reach out to potential brands that might want to advertise on your website, take the time to refine the user experience of your site. Put yourself in the readers’ shoes and visualize what the user wants to find on your page.

Think about why the user visits your site. What’s the percentage of users that find your site in the organic search results, and how many of them type the domain of your site in the address bar? What is it about your blog experience that draws visitors back?

You should also think about your content structure, and where you would be willing to put ads on your site if you choose to work with a brand. When you put ads on your website, you essentially take away attention from your message. Even though the ads might not be ugly and they might even blend into the page, your website visitors will know they’re there.

You need to find out how you can preserve the essence of your site, and still be able to do sponsored posts in a way that does not interrupt the journey of the user, pollute their experience, or dilute your ultimate message. Once you figure these things out, you will have a better understanding of what you want out of sponsored posts, and you will be able to articulate it to the companies you work with.

Step 2. Your Site Info

When a potential sponsor asks for details about your blog, you will need all of the information ready and formatted in a presentable manner. The best thing is to include all this info in your media kit. When a sponsor asks you a question that is not on your media kit, feel free to reply to their question, but include that in your media kit immediately so that you have it ready to go for the next sponsor.

Site Statistics:

Updated numbers for your website visitors, page views, click-through rates, your blog’s domain authority, and search engine terms you rank for which will show your organic reach.

Social Media Info:

You should list out all your social media channels and update the follower and subscriber counts.

Email List:

You could share the size of your email list and what your open rate is as well as the click-through rate for email campaigns.

Also, don’t forget to describe your blog’s goal, who your audience is, and how you hope to help them in a few lines.

Step 3: Sponsored Post Fees. Think About the Numbers.

You should write down the types of sponsored posts you’ll accept and how much you’ll charge for them. Be very specific and know your numbers, and why you charge what you charge. Know the value you bring to the table. 

Make sure to include things like how long the post is, how many backlinks it has, and what to write about and not write about. You can put this information on a page on your blog, or you can make a PDF that can be printed out.

Companies will know how and when to pay you if you set up a payment method or payment policy, so make sure to do that. A lot of sponsors won’t want to pay until the post is published, so you could ask for payment a few days after the post is published. 

I always get paid before the post is published because I don’t want to begin working on something and integrate it into my content plan unless I have received payment for it. My reputation is everything, so sponsors know that I would never take their money without delivering immense value in return.

Include a policy in the advertising contract about what happens when you don’t get paid on time and whether or not you’ll remove the post if that happens is vital.

Step 4: Build a Sponsor Page

A “Sponsor” page is where brands can apply to be your sponsors for your blog advertising program. You must create a landing page that lists all the information I talked about earlier in this post. Things like demographics, the target audience numbers, page views, search engine traffic numbers, social media follower numbers are some of the things you should keep an eye on.

You can add a form to your blog that will take care of the sponsored post requests for you. Some blogs accept sponsored post requests by email. You can also set up your blog so that people can pay you through your website.

Describe the sponsorship levels so companies know how much it will cost, what they’ll get for their money, and any rules you might have for the content that they use.

You should also include all the information a sponsor should know about what it takes to write for your blog, such as style guidelines and spelling rules. They should also know how to ask for an interview.

If you want to show off your sponsorship fees, this would be the place to put them. If you don’t want them to show up on the page, you can always link to a downloadable file.

Step 5: Document Your Process. Create a Contract. Disclose Everything

When you sign up for a sponsored post, write down everything you need to know about it. This includes your fees, payments, whether you’ll use the “NoFollow” attribute, how long you’ll keep the post on your site (most are guaranteed to be kept for one year), and more. Keep this information in a safe place so you can look at it when you need to.

You’ll also need to make and put up a disclosure policy for your site, too. When money is paid for online posts and advertising, the Federal Trade Commission (FTC) in the United States has very strict rules about how it should be done. Brands and online properties (like your blog) that don’t follow them can be fined.

Check to see for any other laws applicable to your blog, too. Make sure you know what you need to do to follow them. Usually, they’re based on where you live and where your site is, so check the information for your area if it’s relevant to your situation.

In general, your blog or website should have the following things:

If you write something, make sure it doesn’t make false claims. Just tell the truth. It would be dishonest to say that a product can cure an illness if the brand hasn’t shown that it can do so.

Make it clear that a post is paid for in every post, even on social media. This lets people know that some or all of the content was paid for, which makes them more aware.

Make it clear on your website that you accept paid posts. Besides the disclosures you make on each sponsored post, this is also what you say.

Make sure the disclosure is readable on all devices, including phones and tablets.

As long as you say that it’s for your sponsorship disclosure, this disclosure can go on your privacy page.

Step 6: Attract Sponsors

As far as I know, you’re almost ready to start posting sponsored posts on your blog. But what if you don’t see any interest in sponsorships from any brands?

If that happens, then it’s time to start letting sponsors know that you’re available. You will need to reach out instead of waiting for sponsors to contact you. Remember how you managed to get people to read your blog? In the same way, you may have to try to get companies to pay for sponsored content. And there are several ways to do that.

Find brands you like and pitch them. Remember to think about how you can help the brand, not how they can help you. If your blog has a lot of people who like to read about local businesses, look for them in your area. These businesses may not be able to advertise outside of their immediate area, so your blog could help them get their name out to more people.

Build relationships with marketing and public relations firms. They often look for places to put content for their clients, and they usually need a lot of different bloggers to meet their clients’ needs.

If you want to find people who write sponsored posts or write reviews for you, look at websites like Cooperatize, Izea, PayPerPost, Markerly, TapInfluence, SeedingUp, GetReviewed, and others. These services connect brands with bloggers who want to make money through their blogs. They can be a good option for you because they do the work of finding sponsors for you. Then, you can spend more time writing good content and less time trying to sell it.

And don’t forget to write a post from time to time to speak directly to sponsors. Maybe you can write a post about how you make it really easy for brands to work with you or something along those lines. Readers who might be interested in sponsoring content on your blog may not know that they can do so through your blog. So, let them know whenever you can.

There’s one more thing we need to talk about in this guide to sponsored content: how to write sponsored content, which is the last thing. Some sponsors will give you the content, but others will want you to write it for them. I just wanted to give you some advice on that. I have experience with this, so I want to share as much as I can, but if you have any questions, don’t hesitate to reach out to me directly.

Three Tips for Writing Sponsored Posts

1. Remember that the sponsored content must be in line with your blog’s rules and tone. It should be fun to read and have a lot of useful information for people who read it. People who read your sponsored content should still enjoy and be excited about it, so they keep coming back to your site.

2. Keep your voice and brand consistent through the sponsored content. There should be little attention paid to the sponsor’s product, service, or brand unless it’s a product review or something like that. You don’t want your readers to stop reading if the post makes it seem like there’s no value being added to the reader. Find a way to add value to the reader first, and then weave in the sponsor’s message.

3. Sponsors should get a lot of different types of blog posts. This way, you can write a listicle and then a case study, and then a plain post. You can also write one with a lot of images and one that’s just a video post. Readers will find it interesting if you keep it in line with the rest of your posting schedule and writing habits.

Conclusion: Grow Your Blog with Sponsored Content

Making money from advertisers paying you to write about their products and services is just one way to monetize your blogging efforts. You can achieve this by designing a structured approach and reviewing your progress on a weekly basis. Your readers will love coming back if you maintain this level of consistency, and you will be able to drive traffic to your site. There are so many more ways in which you can generate income. Selling ads directly to companies is not complicated at all as long as you can get all the details straightened out and you take the time to develop processes that work for you and your team. Sponsorship income will naturally be the next step in your progression as a blogger once you have built the right foundation. Just like any other business out there, an online business also requires a tremendous amount of work. Just because it’s “online”, it doesn’t mean it’s going to be easy to get it to profitability overnight. Most bloggers don’t make it this far in their journey, so congratulations to you for taking the time to research this topic.

I hope this was a very informative post, and that it helped explain what sponsored posts are and how you can use them to grow your business and increase revenue. It is possible to get sponsors for a brand new site. As long as you are focused on publishing helpful tips for your audience and your content is perceived as valuable information by your readers, you should be able to attract sponsors.